FEMA, New York City Office of Emergency Management, & The Ad Council Kick Off 10th Annual National Preparedness Month

10th annual National Preparedness Month encourages Americans to take steps to toward resiliency and marks the 10^th Anniversary of its Ready Campaign

WASHINGTON – Today, Federal Emergency Management Agency (FEMA) Administrator Craig Fugate kicked off the tenth annual National Preparedness Month (NPM), joining local New York City Emergency Management officials and New York City Citizen Corps Council, at the Children’s Museum in Staten Island to talk about the importance of family and community emergency preparedness.

“Each September, we commit to focusing our collective efforts on raising our level of readiness to be prepared for any potential hazard with National Preparedness Month,” said FEMA Administrator Craig Fugate. “It is a time for us to promote individual and community preparedness. Events like the one today in New York serve as a reminder for all Americans to be prepared in order to successfully respond to and recover from emergencies and disasters.”

NPM is led by FEMA’s Ready Campaign in partnership with Citizen Corps and the Ad Council, and is a nationwide effort encouraging individuals, families, businesses and communities to work together and take action to prepare for emergencies. 2013 marks the 10^th anniversary of Ready, a public service advertising media campaign that has garnered in excess of $1billion in donated media placements, over 77 million visitors to its websites and has had in excess of 88 million pieces of preparedness materials requested or downloaded.

NPM is an opportunity to disseminate emergency preparedness information and host sponsor activities across the country to help Americans understand what it truly means to be ready.  This year a new series of public service advertisements (PSAs) were launched as part of the Ready Kids campaign. The TV, radio, outdoor, print and digital PSAs take a humorous approach to emphasize the importance for parents to involve their children in the preparedness process.  Through these PSAs, families are provided preparedness conversation starters including: who to call as your out-of-state emergency contact, where to meet if everyone is separated, and what to pack as part of your emergency supply kit. The PSAs direct to the redesigned Ready Kids website where parents can find the resources they need to make preparedness a family year-round family activity. (View PSAs on FEMA’s YouTube Channel: Seat of Your Pants & Not Sharing)

Social Media: Follow Ready online www.twitter.com/readygov, www.facebook.com/readygov, and www.youtube.com/fema. Also, follow Administrator Craig Fugate’s activities at twitter.com/craigatfema. Learn more about the Ready Campaign at www.ready.gov  & Citizens Corps at www.citizenscorps.gov.

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

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