TRENTON, N.J. — As New Jersey continues recovery from Sandy inspectors from many different program areas of the Federal Emergency Management Agency are working in the Garden State.

FEMA inspectors may be:

  • verifying damage to homes
  • working with the National Flood Insurance Program to estimate substantially damaged structures in hard-hit areas.

Many but not all FEMA inspectors will be wearing FEMA clothing however, all FEMA inspectors will carry official FEMA identification.

The arrival of an inspector from FEMA means the damage to a home will be identified and recorded.

Identifying damage is an important step in determining both the amount and the types of assistance FEMA may provide.

In addition to FEMA inspectors, other government agencies, such as Housing and Urban Development or the SBA, may also have inspectors working in communities across the state.

FEMA inspectors never charge a fee to inspect damage.

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

Follow FEMA online at www.fema.gov/blog, www.twitter.com/fema, www.facebook.com/fema, and www.youtube.com/fema. Also, follow Administrator Craig Fugate’s activities at www.twitter.com/craigatfema

The social media links provided are for reference only. FEMA does not endorse any non-government websites, companies or applications.

Source: 

Fema Inspectors Continue To Help Recovery In New Jersey

WASHINGTON – The Federal Emergency Management Agency (FEMA), through its Caribbean Area office in Puerto Rico and in coordination with the National Weather Service, continues to monitor Tropical Storm Chantal.
 
FEMA has proactively deployed liaisons to emergency operations centers in Puerto Rico, St. Croix and St. Thomas, to coordinate with local officials, should additional support be requested, or needed. A FEMA Incident Management Assistance Team (IMAT) has been deployed to the U.S. Virgin Islands, to assist with the coordination of planning and response operations. This team is in addition to the personnel and resources that are located year-round at FEMA’s Caribbean Area Office and Caribbean Area Distribution Center located in Puerto Rico.
 
According to the National Weather Service, a tropical warning is in effect for the coastal waters of Puerto Rico and a tropical watch has been issued for the U.S. Virgin Islands. A tropical storm warning means that tropical storm conditions are possible within the next 36 hours somewhere within the specified areas. Tropical storms often bring strong winds, storm surge accompanied by dangerous waves, significant rainfall and the risk for flash flooding in many areas.
 
“Residents in Puerto Rico and the Virgin Islands should closely monitor the storm and take steps now to be as prepared as possible,” said FEMA Administrator Craig Fugate. “Stay away from flood waters, never drive through flooded roadways and follow the direction of commonwealth and territory officials.”
 
Residents or visitors in Puerto Rico or the U.S. Virgin Islands:
 
Listen to the instructions of local officials. Local officials make decisions on sheltering in place or going to your pre-designated safe meeting location.
 
Have important supplies ready to sustain you and your family, if needed. This includes water, a battery-powered radio, flashlight, extra batteries, cell phone charger, medicines, non-perishable food, and first aid supplies.
 
Stay up-to-date with the latest forecast. Follow local radio and TV reports, as well as forecasts from the National Hurricane Center.
 
FEMA encourages the public to remain vigilant, to continue monitoring Tropical Storm Chantal and to use this opportunity to reassess their readiness for the 2013 hurricane season. For more information on preparing for hurricanes and other natural disasters, and what you can do to protect yourself and your family, visit www.Ready.gov or www.listo.gov on the Internet. Information regarding emergency preparedness and what to do before and after a disaster can also be found at m.fema.gov or by downloading the FEMA app from your smartphone’s app store.
 
FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

Original source – 

FEMA Deploys Assets and Urges Residents to Be Prepared for Tropical Storm Chantal

TRENTON, N.J. — Disaster assistance to New Jersey survivors of Hurricane Sandy by the numbers as of July 1:

Total Federal Assistance: $6.8 billion

  • $5 billion in total National Flood Insurance Program payments made on claims to date
  • $402.2 million in FEMA grants approved for individuals and households
    • $350.1 million for housing assistance
    • $56.3 million for other needs
  • $798.5 million in SBA disaster loans approved for homeowners, renters and businesses
  • $624.7millionapproved in FEMA Public Assistance grants to communities and some nonprofit organizations that serve the public
  • 261,780 people contacted FEMA for help or information
  • 126,751 housing inspections completed

Individuals can check on the status of their applications at DisasterAssistance.gov, via smartphone or tablet at m.fema.gov, or by calling 800-621-3362 or TTY 800-462-7585. Those who use 711-Relay or Video Relay Services can call 800-621-3362.

Survivors can ask questions about their SBA disaster home or business loan applications by calling 800-659-2955 or TTY 800-877-8339 or emailing disastercustomerservice@sba.gov.

Survivors who have questions about their flood insurance claims and the appeals process can call 800-427-4661.

Additional resources are available online at FEMA.gov/SandyNJ and SBA.gov/Sandy.

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

Follow FEMA online at www.fema.gov/blog, www.twitter.com/fema, www.facebook.com/fema, and www.youtube.com/fema. Also, follow Administrator Craig Fugate’s activities at www.twitter.com/craigatfema

The social media links provided are for reference only. FEMA does not endorse any non-government websites, companies or applications.

More here – 

New Jersey Recovery From Superstorm Sandy: By The Numbers

OAKLAND, Calif. —FEMA approved a Fire Management Assistance Grant on June 30 for the now deadly Yarnell Hill Fire in Yavapai County, Arizona, approximately 85 miles northwest of Phoenix, Arizona. The authorization makes FEMA funding available to reimburse 75 percent of the eligible firefighting costs under an approved grant for managing, mitigating and controlling the fire that has claimed the lives of 19 firefighters.

The U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) joined all Americans in sending our thoughts and prayers to the families of the brave firefighters and all whose lives have been altered dramatically by the wildfires in central Arizona.

 “I would like to express my deepest condolences to all the family, colleagues and friends of the professional Arizona firefighters who lost their lives to protect lives and property,” said Nancy Ward FEMA IX Regional Administrator. “It is a truly heartbreaking loss.”

At the time of the request for federal assistance, the fire was threatening 578 homes in and around the community of Yarnell, Peeple’s Valley, and Model Creek/Double A Bar Ranch with a combined population of over 1,220. The State of Arizona further reported that the fire at one point burned in excess of 800 and 1000 acres of state, and private land, and also threatened a rail line 3 miles west of the fire and State Highway 89.

 FEMA continues to be in close contact with Arizona Division of Emergency Management (ADEM), U.S. Forest Service, and the National Interagency Fire Center. FEMA stands ready to further support the state as requested and needed.

The President’s Disaster Relief Fund provides funding for federal fire management grants made available by FEMA to assist in fighting fires that threaten to cause a major disaster. Eligible costs covered by the grant can include expenses for field camps; equipment use, repair and replacement; tools, materials and supplies; and mobilization and demobilization activities.

 FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

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Read article here:  

Arizona To Receive FEMA Funding For Deadly Yarnell Hill Fire in Yavapai County

Biloxi, Miss. earns Discount on Flood Insurance Premiums

ATLANTA – Biloxi residents with flood insurance policies will now receive a decrease on their annual flood premiums thanks to the city’s active participation in the National Flood Insurance Program’s Community Rating System.

FEMA Region IV Floodplain Management and Insurance Branch Chief Susan Wilson recognized Biloxi officials today with a plaque for the city’s efforts in becoming the third city in the state to earn a Class 5 community rating.

“Reaching a Class 5 rating is so rare nationwide that it really speaks to the local officials and their hard work and determination,” Wilson said. “They understand the extra effort isn’t just for a decrease to insurance premiums, but it is ensuring the entire city is more resistant to flood damage and more disaster resilient overall.”

The CRS rewards communities that voluntarily take steps to reduce flood risks beyond the minimum requirements of the NFIP.  These steps, which include increasing flood protection and implementing preparedness and mitigation activities, lead to safer communities and ultimately help saves lives and property. As a result, property owners and renters in CRS-participating communities enjoy a reduction in flood insurance premiums. Communities are ranked from a 10 to 1 scale which determines their flood insurance discounts.

Biloxi policyholders began receiving flood insurance discounts from the CRS program in 1996. As a result of additional steps the community has recently taken, the community moved from a CRS Class 6 to a CRS Class 5 effective May 1, earning an additional five percent savings on flood insurance.

There are more than 5,900 flood insurance policies in Biloxi, representing more than $1.5 billion in flood insurance coverage.  Policyholders located in the high risk areas of flooding, or Special Flood Hazard Areas, can now receive a 25 percent discount on their policy premium, which is an average savings of $285 per policy.  Some policyholders in the lower risk areas are eligible for a 10 percent discount.  In total, policyholders realize an annual savings of more than $437,000 because of the community’s CRS participation. 

CRS is a voluntary program for NFIP-participating communities. The intended goals of the program are to reduce flood losses, facilitate accurate insurance ratings and to promote the awareness of flood insurance.  The two other Mississippi communities to earn a Class 5 rating are Pascagoula and Waveland.

For more information on the NFIP’s CRS program visit www.fema.gov/business/nfip/crs.shtm.  For more information about the NFIP, a program administered by the Federal Emergency Management Agency (FEMA), visit www.floodsmart.gov.

Community Rating System Facts:

Nationwide Communities: 1,211

Nationwide Class 5:               66

Mississippi Communities:      29

Mississippi Class 5:                 3

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

Originally from: 

Mississippi Community Recognized For Reducing Flood Risks

ATLANTA – The Federal Emergency Management Agency’s Region IV office in Atlanta became the first FEMA office to earn the National Weather Service’s StormReady designation.

Forecasters from the weather service presented the designation to FEMA Region IV Administrator Phil May Monday during the Regional Interagency Steering Committee meeting with the region’s eight state emergency management agencies and federal response partners.

“Disaster preparedness is important at every level, from the federal government all the way to each and every member of the public,” May said. “We’re proud to set a good example in our community and we hope that others follow us as we work to become a more resilient nation.”

StormReady is a nationwide program of the weather service that helps communities and organizations to protect their citizens during severe weather, and encourages a proactive approach to improving local hazardous weather operations.

“We are continuously working to get more communities and organizations into the StormReady program,” said NWS Peachtree City Meteorologist in Charge Keith Stellman. “Our goal is that all communities and government installations will take the steps necessary to become StormReady which will in turn mean our residents will be better prepared when severe weather threatens their area.”

The FEMA Region IV campus includes four buildings in the greater Atlanta area, as well as a facility in Thomasville, Ga. And Biloxi, Miss. Less than 30 government facilities nationwide have the StormReady designation.

To be recognized as StormReady, the following criteria must be met:

  • Establish a 24-hour warning point and emergency operations center.
  • Have multiple ways to receive severe weather warnings and forecasts and to alert the public.
  • Create a system that monitors weather conditions locally.
  • Promote the importance of public readiness through community seminars.
  • Develop a formal hazardous weather plan, which includes training severe weather spotters and holding emergency exercises.

For more information about StormReady visit www.stormready.noaa.gov.

FEMA Region IV comprises the eight states of Alabama, Georgia, Florida, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.

This article is from: 

FEMA Region IV Designated StormReady

Areas from Chicago to Washington, D.C. Should Prepare Now and Monitor Conditions

WASHINGTON, D.C. – The U.S. Department of Homeland Security’s Federal Emergency Management Agency urges residents to follow the direction of state, local and tribal officials ahead of severe weather forecast to affect the upper Midwest and Ohio Valley, eastward to the Mid-Atlantic states, tonight and tomorrow. FEMA, through its National Watch Center in Washington, D.C and its regional offices in Chicago, Kansas City, and Philadelphia, is closely monitoring the storm system. 

FEMA has been in touch with its emergency management counterparts, and also is in close contact with federal partners at the National Weather Service.  The severe weather is forecast to include the threat of widespread damaging winds, along with the possibility of isolated tornadoes, through the evening and overnight hours from extreme eastern Iowa, across northern and central Illinois and Indiana, and including southwest Michigan and western Ohio. The severe weather threat will shift east on Thursday and a moderate risk for severe thunderstorms is forecast for the Mid-Atlantic region from southeastern Pennsylvania and southern New Jersey and southward into southern Virginia. The area of risk includes the eastern third of the United States from Florida to New England.

Individuals in the risk areas are encouraged to monitor weather conditions and follow the guidance provided by state, local or tribal officials. Wireless Emergency Alerts (WEAs) are available on many cell phones on participating wireless carriers’ networks. Tune to local news media for further emergency details in your area, and take immediate action to keep safe.  WEAs sent by public safety officials, such as the National Weather Service, are designed to provide brief, critical instructions to warn about imminent threats like severe weather or flash flooding. More information is available about the WEA program is available at www.fema.gov/wireless-emergency-alerts.  You can also tune to local news media for further emergency details in your area, and take immediate action to keep safe. 

Everyone should become familiar with the terms used to identify a severe weather hazard and discuss with your family what to do if a watch or warning is issued. Some of the more common terms used to describe severe weather and tornado hazards include the following:

  • Severe Thunderstorm Watch – Tells you when and where severe thunderstorms are likely to occur. Watch the sky and stay tuned to NOAA Weather Radio, commercial radio or television for information.
  • Severe Thunderstorm Warning – Issued when severe weather has been reported by spotters or indicated by radar. Warnings indicate imminent danger to life and property to those in the path of the storm. 
  • Tornado Watch – Tornadoes are possible. Remain alert for approaching storms. Watch the sky and stay tuned to NOAA Weather Radio, commercial radio or television for information. 
  • Tornado Warning – A tornado has been sighted or indicated by weather radar. Take shelter immediately. 

Now is the time for residents to prepare their emergency supplies and plan for a possible loss of electrical power that could result from downed trees and debris. For detailed information about how to prepare for severe weather, including a list of items you will want to have in your emergency kit tonight, please visit www.Ready.gov

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

Link: 

FEMA Urges Residents to Follow Direction of Local Officials Ahead of Severe Weather

WASHINGTON – After completing 10 months of service to disaster survivors around the country, the nation’s first class of FEMA Corps members will be honored at graduation ceremonies in Vicksburg, Miss., and Vinton, Iowa this month.

FEMA Corps is an innovative partnership between the Federal Emergency Management Agency (FEMA) and the Corporation for National and Community Service (CNCS) to enhance the nation’s disaster response and recovery capacity while expanding career opportunities for young people.

Established as a new unit within the existing AmeriCorps National Civilian Community Corps (NCCC), FEMA Corps engages young adults ages 18 to 24 to provide 10 months of full-time service on disaster response and recovery projects.  More than 300 members of the inaugural FEMA Corps class will graduate at ceremonies in Vicksburg on June 6 and Vinton on June 13. 

“These FEMA Corps members have made a real difference in FEMA’s disaster response and recovery efforts,” said Richard Serino, FEMA Deputy Administrator. “They have brought incredible energy and enthusiasm for community service, directly impacting the lives of disaster survivors and paving a path for future FEMA Corps teams.”

“I am so proud of the work AmeriCorps members have done as part of FEMA Corps and the positive impact they have had for disaster survivors,” said Wendy Spencer, CNCS CEO. “Through their selfless service, they have helped thousands of survivors move forward with their lives and blazed the trail for future FEMA Corps teams to make an even greater impact.”

FEMA Corps teams from the two campuses were integral in the response and recovery efforts for Hurricane Sandy. Teams were on the ground in New York and New Jersey in the first few days following the hurricane and provided direct assistance to disaster survivors by working at Disaster Recovery Centers and going door-to-door in impacted neighborhoods providing disaster information. FEMA Corps also provided assistance in 20 other states including Louisiana, Mississippi, Pennsylvania, and Florida during their 10 month assignment.

The joint partnership between FEMA and CNCS is a five-year program that that will engage thousands of FEMA Corps members in all aspects of emergency management by responding to disasters across the country. Their service has contributed to delivering disaster assistance in a more expedited way by combining their resources and technology to help register disaster survivors in person. Their highly visible FEMA Corps uniforms also have let impacted communities and disaster survivors know that FEMA is present and helping to meet their needs.

As part of their service, FEMA Corps graduates will receive a Segal AmeriCorps Education Award to help them pay for college or pursue other learning opportunities in and out of emergency management.

“Being able to serve and to directly help disaster survivors in their greatest time of need has been more rewarding than I could have ever imagined when I signed up for the program,” said Margarita Andryushchenko, FEMA Corps Team Leader.  “The experiences my team members and I have had over the past 10months will stay with us forever.”

In addition to FEMA Corps campuses in Vicksburg and Vinton, FEMA Corps is also based out of Denver and Sacramento, Calif., and in the fall the campus in Baltimore, Md. will inaugurate its first class. A second class of FEMA Corps members from Vicksburg and Vinton will also begin in the fall.

 

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards. For more information, visit FEMA.gov

The Corporation for National and Community Service is a federal agency that engages more than five million Americans in service through its AmeriCorps, Senior Corps, Social Innovation Fund, and Volunteer Generation Fund programs, and leads the President’s national call to service initiative, United We Serve. For more information, visit NationalService.gov.

View original article:

FEMA Corps Graduates First AmeriCorps Members

WASHINGTON – The Federal Emergency Management Agency (FEMA), through its regional offices in Atlanta, Ga. and Philadelphia, Pa. is monitoring the conditions of Tropical Storm Andrea. As Tropical Storm Andrea approaches Florida, FEMA urges citizens to closely monitor the storm and take steps to be as prepared as possible, in advance of severe weather and most importantly, follow the direction of state, tribal and local officials.

FEMA remains in close contact with state, tribal and local officials in Florida and all hurricane prone states to ensure they have the resources they need in preparation for Andrea and for the 2013 hurricane season.  FEMA has increased the operational status of the National Watch Center in Washington, D.C. to an enhanced watch and a liaison is on site at the Florida emergency operations center to assist in coordination efforts.

This storm is projected to bring significant rainfall and the risk for flash flooding in many areas. Remember to stay away from flood waters.  Driving through a flooded area can be extremely hazardous and almost half of all flash flood deaths happen in vehicles. When in your car, look out for flooding in low lying areas, at bridges, and at highway dips. As little as six inches of water may cause you to lose control of your vehicle.  Remember – turn around, don’t drown.

According to the National Oceanic and Atmospheric Administration’s National Weather Service, as of 11 a.m., Tropical Storm Andrea is located 110 miles south-southeast of Apalachicola, Fla. with maximum sustained winds of 60 mph. On the forecast track, the center of Andrea will reach the coast of the Big Bend area later today and then move northeastward near the East Coast of the United States through Saturday.  No significant change of strength is expected before the center reaches the coast later today.  Some weakening is forecast tonight and early Friday while the center of Andrea moves over land.

“Now is the time to ensure your family is prepared, monitor storm conditions and follow the instructions of state, tribal and local officials,” said FEMA Administrator Craig Fugate.  “With the increased risk of storm surge and flash flooding, remember to stay out of the water. Turn around, don’t drown.”

Tropical storm warnings are in effect along the west coast of Florida from Boca Grande to Indian Pass, along the East Coast from Flagler Beach, Fla. to Cape Charles Light, Virginia, for Pamlico and Albemarle Sounds and the lower Chesapeake Bay south of New Point Comfort, Virginia.  A tropical storm warning means that tropical storm conditions are expected somewhere within the warning area within 36 hours.  There is a potential for tornadoes over the Florida Peninsula today.

As the first named storm of the 2013 Atlantic Hurricane Season, Tropical Storm Andrea should serve as another reminder that if you live in a coastal state, now is the time to be prepared, including determining if you live in an evacuation zone.  As always, residents should listen to the instructions of state, tribal and local officials, and evacuate if told to do so.  Visit www.Ready.gov for more information on how you can get your family ready for a hurricane or other emergency.

Here are some things everyone can do to prepare for the 2013 hurricane season:

Know your risk:  Understand how hurricanes can affect where you live, work, go to school and play and how the weather could impact you, your family and your community. When you understand your risk, you are more likely to know how to prepare.  Check the weather forecast regularly and sign up for local alerts from emergency management officials and obtain a NOAA Weather Radio.

Take action:  Pledge to develop an emergency plan and practice how and where you will evacuate if instructed by your emergency management officials. Pledging also provides information on how to strengthen your home and business against hurricanes.  You can also download FEMA’s mobile app so you can access important safety tips on what to do before, during and after a hurricane.  Understand the National Hurricane Center warning and alerts. 

Be an Example:  Once you have pledged and taken action, be an example by talking to your family, friends, colleagues, and neighbors on what you have done to prepare and to inspire others.

For more information on hurricanes, and what you can do to protect yourself and your family, visit www.Ready.gov.

Information can also be found on your smartphone at m.fema.gov

 

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

Original article: 

FEMA Urges Residents to Take Steps to Prepare for Tropical Storm Andrea and Listen to Local Officials

WASHINGTON – Recent severe weather and the start of the Atlantic hurricane season reinforce the need for Americans to familiarize themselves with the look, sound and authenticity of real-time Wireless Emergency Alerts (WEAs).  To encourage, educate and empower Americans to identify WEAs so they can take steps to prepare for emergencies, including natural and man-made disasters, the Federal Emergency Management Agency (FEMA) and Ad Council are unveiling new public service advertisements (PSAs). The PSAs are a part of the Ready campaign which for ten years has encouraged Americans to prepare in advance of natural disasters and other emergencies.

The new English and Spanish PSAs will be distributed as part of Hurricane Preparedness Week (May 26 – June 1, 2013), an annual effort by FEMA, the National Oceanic and Atmospheric Administration (NOAA), and the National Hurricane Center to inform the public about hurricane hazards and provide knowledge which can be used to prepare and take action. A lack of hurricane awareness and preparation has historically contributed to the devastation wrought by past major hurricane disasters.

WEAs are emergency messages sent by local authorized government authorities through wireless carriers’ networks. The alerts include a special tone and vibration. The messages are no more than 90 characters and contain the type and time of the alert, any action individuals should take and the issuing agency. Types of alerts include extreme weather such as hurricane, tornado or flash flood warnings; AMBER alerts and alerts issued by the President*. More than 100 carriers, including all of America’s largest wireless carriers, offer the WEA service for free and no subscription is necessary. Alerts are broadcast from area cell towers warning everyone in range with a WEA-capable device of a potential emergency situation.

“Many people may not realize that they carry a potentially lifesaving tool with them in their pockets or purses every day,” said FEMA Administrator Craig Fugate. “As hurricane season approaches, we want Americans to know that Wireless Emergency Alerts delivered to their mobile phones by FEMA, the National Weather Service and other agencies, can help people take appropriate preparedness steps when facing potential man-made and natural disasters.”

Created by Washington, DC and Oakland, CA based Free Range Studios, the PSAs highlight the potentially lifesaving role of WEAs when facing natural disasters, as well as other emergencies. The TV PSA drives home the preparedness point and the crucial role of mobile technology with a slow-motion montage of lifesaving objects (pedestrian signal, life preserver, defibrillator, and seat belt) which transition to an image of a wireless device delivering a WEA. The PSA ends by demonstrating the positive result of WEAs by showing a family taking shelter after receiving a tornado alert. The English radio, TV, and digital PSAs direct audiences to Ready.gov/alerts for more information. The Spanish radio, TV and digital PSAs direct to Listo.gov/alertas.

“It was an honor to work with the Ad Council and FEMA on this PSA campaign,” said Erica Priggen executive producer at Free Range Studios. “Wireless Emergency Alerts are an invaluable new way of getting information out in the face of disasters, crises and national news breaking events.  Knowing that WEAs can help save lives, and empower people in serious times of need, made the project a very gratifying collaboration.”

“Utilizing the power of communication to keep Americans healthy and safe is our mission and nowhere is this better exemplified than in our 10-year partnership on the Ready campaign,” said Peggy Conlon, president and CEO of the Ad Council. “We are excited to launch this new facet of the campaign and continue to help FEMA deliver critical messages to the American public.”

Since its launch in 2003, the Ready campaign has encouraged Americans to prepare in advance, to minimize the impact of an emergency on their families, homes or businesses. WEAs are another tool to help Americans be more prepared in times of crisis. To date, the campaign has received over $1 billion in donated media and the campaign website Ready.gov has received over 77 million visits. More than 88 million preparedness materials have been requested or downloaded from Ready.gov and Ad Council tracking surveys show that since 2005, the proportion of U.S. households who have taken any steps to prepare has increased by 13%, from 45% to 58%. Per the Ad Council model, PSAs are distributed to media outlets nationwide and run and air in advertising time and space donated by the media.

For more information on the campaign visit Ready.gov or follow the campaign on Facebook and Twitter @ReadyGov.

* Participating carriers may allow subscribers to block all but Presidential alerts.

FEMA

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

The Advertising Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. For more information, please visit www.adcouncil.org.  You can also visit www.facebook.com/adcouncil or follow the Ad Council on Twitter @AdCouncil.

Free Range Studios

Free Range works with visionary companies and organizations to create story-based brands, transforming clients’ visions for a better future into emotionally compelling media — from interactive and mobile to print and video. We believe people are hungry for brands and movements that offer empowerment, not fear and insecurity. Our home offices are in Washington, DC and Oakland, CA. For more information visit our website at freerange.com, find us on Facebook at facebook.com/freerangestudios, or follow us on Twitter at twitter.com/freerangestudio.

Media Contacts

Lisa Cullen, Ad Council, 202-331-5052, lcullen@adcouncil.org      

FEMA, 202-646-3272, FEMA-News-Desk@dhs.gov

Frankie Ridolfi, Free Range Studios, 510-292-4737, frankie@freerange.com

View this article – 

FEMA and Ad Council Help Americans Prepare for Severe Weather

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